Episode 005 The 8 Powers of Storytelling

  • Build Credibility

They allow you to position yourself as a credible authority.

  • Build Brand Personality

They enable you to present yourself in a unique and memorable way as a brand.

  • Improve Memory

They make it more likely that your audience will remember what you are telling them.

  • Impact Emotion

They empower you to impact the way your audience feels.

  • Create Curiosity

They ensure that your audience will stay interested and curios about what you have to say.

  • Explain Concept

They allow you to effectively explain concepts and ideas to others in a very clear way.

  • Provide Meaningful Message

The provide you with an opportunity to communicate a powerful and compelling message to others.

  • Engage Audience

 The help you engage audiences and keep them interested in what you have to say.



Recommended Links and Books

Rokia Save the Children Campaign

Memory and Story Study

Brazilian Street Children

Robert McKee

Building a Story Brand Donald Miller 

Story Robert McKee

Lead with a Story Paul Smith

Storynomics Robert McKee and Tom Gerace

Owen Fitzpatrick