- Build Credibility
They allow you to position yourself as a credible authority.
- Build Brand Personality
They enable you to present yourself in a unique and memorable way as a brand.
- Improve Memory
They make it more likely that your audience will remember what you are telling them.
- Impact Emotion
They empower you to impact the way your audience feels.
- Create Curiosity
They ensure that your audience will stay interested and curios about what you have to say.
- Explain Concept
They allow you to effectively explain concepts and ideas to others in a very clear way.
- Provide Meaningful Message
The provide you with an opportunity to communicate a powerful and compelling message to others.
- Engage Audience
The help you engage audiences and keep them interested in what you have to say.
Recommended Links and Books
Rokia Save the Children Campaign
Building a Story Brand Donald Miller
Storynomics Robert McKee and Tom Gerace