Donald Miller is a New York Times Bestselling author who wrote the excellent and very clear book Building a Storybrand. This book is an excellent explanation of how to effectively use storytelling in your marketing. This week I discuss the book and this area of work from Donald.
In this special bonus episode, on my birthday, I discuss my two brand new memberships, how they work and tell you about 2 free masterclasses which I recently conducted.
Branding is a crucial element to succeeding as a company. To master branding, what do you need to do? In this episode, I explore the most important keys to branding yourself, your company, your product or service effectively.
In this episode, I chat with the screenwriting legend Robert McKee about his book Storynomics where he shares how to apply storytelling to the business world.