Donald Miller is a New York Times Bestselling author who wrote the excellent and very clear book Building a Storybrand. This book is an excellent explanation of how to effectively use storytelling in your marketing. This week I discuss the book and this area of work from Donald.
In this special bonus episode, on my birthday, I discuss my two brand new memberships, how they work and tell you about 2 free masterclasses which I recently conducted.
Branding is a crucial element to succeeding as a company. To master branding, what do you need to do? In this episode, I explore the most important keys to branding yourself, your company, your product or service effectively.
Storytelling is one of the most important skills in business today. In this post, Owen explains the most essential functions that stories provide.
In this episode, I chat with the screenwriting legend Robert McKee about his book Storynomics where he shares how to apply storytelling to the business world.