S2 TWo 19: Jonah Berger Vol 3 The Catalyst
Jonah Berger’s latest book The Catalyst is the subject of the latest episode of the work of on the changing minds podcast. Super book about improving how persuasive you are!
marketing
S2 The Work of 19: Jonah Berger Vol 2 Invisible Influence
In this episode, we return to Jonah Berger’s work and his great book Invisible Influence!!!
Season 2 The Work of 11: Donald Miller Vol 2 (incl JJ Peterson) Marketing Made Simple
In this episode, I explore the work of Donald Miller and JJ Peterson in terms of their new book Marketing made simple. It really is an excellent and clear example of how to apply storytelling to create your website and email marketing campaigns. Worth a read!
Season 2 The Work of 10: Donald Miller Vol 1 Building a Storybrand
Donald Miller is a New York Times Bestselling author who wrote the excellent and very clear book Building a Storybrand. This book is an excellent explanation of how to effectively use storytelling in your marketing. This week I discuss the book and this area of work from Donald.
Season 2 Interview 5: Neil Gordon on Powerful Storytelling in your Marketing
In this episode, I talk to the fantastic Neil Gordon again for another super chat. This time we discuss storytelling and the power of using stories to influence and sell effectively.