Jonah Berger’s latest book The Catalyst is the subject of the latest episode of the work of on the changing minds podcast. Super book about improving how persuasive you are!
In this episode, I explore the work of Donald Miller and JJ Peterson in terms of their new book Marketing made simple. It really is an excellent and clear example of how to apply storytelling to create your website and email marketing campaigns. Worth a read!
Donald Miller is a New York Times Bestselling author who wrote the excellent and very clear book Building a Storybrand. This book is an excellent explanation of how to effectively use storytelling in your marketing. This week I discuss the book and this area of work from Donald.
In this episode, I talk to the fantastic Neil Gordon again for another super chat. This time we discuss storytelling and the power of using stories to influence and sell effectively.