Season 2 The work of 1 Malcolm Gladwell Part One Blink, Tipping Point and What the Dog Saw

Malcom Gladwell is a multi- New York Times Bestselling Author. One of the best non-fiction storytellers and authors out there, his books have been cited thousands of times. In this episode, I explore the work of Gladwell in his books Blink, The Tipping Point and What the Dog Saw.

BLINK

How we make split-second decisions good and bad. The strengths and weaknesses in our thinking.

Introduction The Statue That Didn’t Look Right

The Getty Museum’s purchase of a statue and intuitive or “snap” judgments by experts

Chapter One The Theory of Thin Slices

John Gottman’s 95% accuracy in relationship prediction.

Making guesses based on contents of a dorm room.

Chapter Two The Locked Door

The power of priming.  Subway system in Spain, Tennis coaching and Speed Dating

Chapter Three The Warren Harding Error

Prejudices and Biases

Chapter Four Paul Van Riper’s Big Victory

Decentralized, intuitive decision making when urgent

Chapter Five Kenna’s Dilemma

Marketing Kenna and New Coke. Experts vs Audience.

Chapter Six

Seven Seconds in the Bronx 

Stress distorts perception

Conclusion Listening With Your Eyes

Stopping our unconscious from distorting our perception

 

THE TIPPING POINT

Introduction

Hush Puppies

Chapter 1: The Three Rules of Epidemics

Hush Puppies, Juncture of Tipping Point where things emerge into a trend in a moment.

3 Rules of Epidemics: the Law of the Few, the Stickiness Factor, and the Power of Context.

Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen

Connectors are individuals who have ties in many places and connect different people.

Mavens have a desire to help other consumers by helping them make informed decisions.

Salesmen are charismatic people who influence and persuade others.

Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus

The stickiness factor. Counterintuitive. Sesame Street

Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York

City Crime in New York City 1990’s. Broken Windows Theory.

Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty

The novel The Divine Secrets of the Ya-Ya Sisterhood

Groups of less than 150 members.

Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation

Airwalk shoes 

Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette

Rise in suicide in Micronesia and teen cigarettes in USA. The power of imitation and romanticized behavior.

Chapter 8: Conclusion: Focus, Test, Believe

Nurses promoting breast cancer awareness with this knowledge.

 

WHAT THE DOG SAW

This book is a compilation of the articles he has written while working for The New Yorker. Here are 

Part 1: Obsessives, Pioneers, and Other Varieties of Minor Genius

The Pitchman: Ron Popeil and the Conquest of the American Kitchen

The Ketchup Conundrum: Mustard Now Comes in Dozens of Different Varieties – Why Has Ketchup Stayed the Same?

Blowing Up: How Nassim Taleb Turned the Inevitability of Disaster into an Investment Strategy

True Colors: Hair Dye and The Hidden History of Postwar America

John Rock’s Error: What the Inventor of the Birth Control Pill Didn’t Know About Women’s Health

What the Dog Saw: Cesar Millan and the Movements of Mastery

Part 2: Theories, Predictions and Diagnoses

Open Secrets: Enron, Intelligence and the Perils of Too Much Information

Million-Dollar Murray: Why Problems Like Homelessness May Be Easier to Solve Than to Manage

The Picture Problem: Mammography, Air Power, and the Limits of Looking

Something Borrowed: Should a Charge of Plagiarism Ruin Your life?

Connecting the Dots: The Paradoxes of Intelligence Reform

The Art of Failure: Why Some People Choke and Others Panic

Blowup: Who Can Be Blamed for a Disaster Like the Challenger Explosion? No One, And We’d Better Get Used to It

Part 3: Personality, Character and Intelligence

Late Bloomers: Why Do We Equate Genius with Precocity?

Most Likely to Succeed: How Do We Hire When We Can’t Tell Who’s Right for The Job?

Dangerous Minds: Criminal Profiling Made Easy

The Talent Myth: Are Smart People Overrated?

The New-Boy Network: What Do Job Interviews Really Tell Us?

Troublemakers: What Pit Bulls Can Teach Us About Crime