S2 TWO 17: Jonah Berger V1 Contagious
Jonah Berger is a great author of a number of NYT bestselling books on Psychology and Social Influence. This episode, we explore Contagious and how ideas can take off and become viral. Worth checking out!
decision making
Season 2 The Work of 1: Malcolm Gladwell Vol 1 Blink, Tipping Point and What the Dog Saw
Malcom Gladwell is a multi- New York Times Bestselling Author. One of the best non-fiction storytellers and authors out there, his books have been cited thousands of times. In this episode, I explore the work of Gladwell in his books Blink and The Tipping Point.
Robert Cialdini Vol.2 PRESUASION TWO 23
Robert Cialdini, one of the world’s leading experts on Influence, returned with a brilliant new book called Presuasion. In it, Cialdini offers a seventh principle of influence and explores the power of the moment before the persuasion attempt. In this week’s the work of episode, I explore this excellent work.
Episode 003: What’s Behavioral Economics all about?
In this episode I explore the fascinating area of behavioural economics and understand why do we act irrationally sometimes and make the mistakes we make in our decisions and behaviour.