Jonah Berger is a great author of a number of NYT bestselling books on Psychology and Social Influence. This episode, we explore Contagious and how ideas can take off and become viral. Worth checking out!
Robert Cialdini, one of the world’s leading experts on Influence, returned with a brilliant new book called Presuasion. In it, Cialdini offers a seventh principle of influence and explores the power of the moment before the persuasion attempt. In this week’s the work of episode, I explore this excellent work.
In this episode I explore the fascinating area of behavioural economics and understand why do we act irrationally sometimes and make the mistakes we make in our decisions and behaviour.