Malcom Gladwell is a multi- New York Times Bestselling Author. One of the best non-fiction storytellers and authors out there, his books have been cited thousands of times. In this episode, I explore the work of Gladwell in his books Blink and The Tipping Point.
Robert Cialdini, one of the world’s leading experts on Influence, returned with a brilliant new book called Presuasion. In it, Cialdini offers a seventh principle of influence and explores the power of the moment before the persuasion attempt. In this week’s the work of episode, I explore this excellent work.
In this episode I explore the fascinating area of behavioural economics and understand why do we act irrationally sometimes and make the mistakes we make in our decisions and behaviour.