decision making

Season 2 The work of 1 Malcolm Gladwell Part One Blink, Tipping Point and What the Dog Saw

Malcom Gladwell is a multi- New York Times Bestselling Author. One of the best non-fiction storytellers and authors out there, his books have been cited thousands of times. In this episode, I explore the work of Gladwell in his books Blink and The Tipping Point.

Robert Cialdini Vol.2 PRESUASION TWO 23

Robert Cialdini, one of the world’s leading experts on Influence, returned with a brilliant new book called Presuasion. In it, Cialdini offers a seventh principle of influence and explores the power of the moment before the persuasion attempt. In this week’s the work of episode, I explore this excellent work.

Episode 003: What’s Behavioral Economics all about?

In this episode I explore the fascinating area of behavioural economics and understand why do we act irrationally sometimes and make the mistakes we make in our decisions and behaviour.