Tom Gerace: Interview Series

Tom Gerace is the Founder and CEO of Skyword, the leading content marketing platform and services provider. Prior to founding Skyword, Tom launched, a demand-driven news and entertainment property reaching more than 6M people each month. Gerace also founded and served as President of Be Free, a publicly traded online marketing services company. He received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University, and served as a senior business analyst at the Harvard Business School.

Tom and I discussed:

  • How Tom met Robert and started working together
  • How things have changed in the post advertising world and why story is so important
  • Why stories are so important in the business world
  • Tom walks through a process of how Skyword helps companies with stories
  • Suggestions Tom has for you to become a better storyteller
  • Biggest mistake companies make in telling ‘stories’
  • Difference between Narrative vs Story
  • How Storynomics offers an actionable framework that can be used in business
  • The different types of stories used in business
  • Examples from Tom’s perspective on who is doing it right


Companies doing it well:

Ariel India Stories


Recommended Reading 

Storynomics by Robert McKee and Tom Gerace

Story by Robert McKee

Story Seminars


Storynomics Workshop