Robert Cialdini, one of the world’s leading experts on Influence, returned with a brilliant new book called Presuasion. In it, Cialdini offers a seventh principle of influence and explores the power of the moment before the persuasion attempt. In this week’s the work of episode, I explore this excellent work.
Robert Cialdini is the author of INFLUENCE the psychology of Persuasion. Out of all the books on Influence out there, this is the one most cited and that I have most bought as a present for people. In this episode, we explore this classic and some of the work of Dr Robert Cialdini.
Persuasion and Influence through the words we use is one of the most powerful ways to get people to say Yes. In this episode, we look at some of the most persuasive words in the English language. We’ll explore 32 different words that change peoples minds.