Jonah Berger’s latest book The Catalyst is the subject of the latest episode of the work of on the changing minds podcast. Super book about improving how persuasive you are!
Jonah Berger is a great author of a number of NYT bestselling books on Psychology and Social Influence. This episode, we explore Contagious and how ideas can take off and become viral. Worth checking out!
The interview today is with Michael F Schein, author of the Hype Handbook where we have a fascinating chat about social influence, hype and propaganda. You do9n’t want to miss this one!!!