Nudging is a powerful concept from the field of behavioural economics which explains how we can change a persons behaviour by the way we present choices to them. Definitely worth checking out this episode!
Robert Cialdini, one of the world’s leading experts on Influence, returned with a brilliant new book called Presuasion. In it, Cialdini offers a seventh principle of influence and explores the power of the moment before the persuasion attempt. In this week’s the work of episode, I explore this excellent work.
Robert Cialdini is the author of INFLUENCE the psychology of Persuasion. Out of all the books on Influence out there, this is the one most cited and that I have most bought as a present for people. In this episode, we explore this classic and some of the work of Dr Robert Cialdini.
In this episode I explore the fascinating area of behavioural economics and understand why do we act irrationally sometimes and make the mistakes we make in our decisions and behaviour.