Persuasion and Influence through the words we use is one of the most powerful ways to get people to say Yes. In this episode, we look at some of the most persuasive words in the English language. We’ll explore 32 different words that change peoples minds.
Branding is a crucial element to succeeding as a company. To master branding, what do you need to do? In this episode, I explore the most important keys to branding yourself, your company, your product or service effectively.
In this episode, I chat with the screenwriting legend Robert McKee about his book Storynomics where he shares how to apply storytelling to the business world.