In this episode, I talk to the fantastic Neil Gordon again for another super chat. This time we discuss storytelling and the power of using stories to influence and sell effectively.

What makes stories work?

What is the Silver bullet and why is it important?

Why are stories necessary in the modern world?

The Signal over noise

Storytelling impact on people

Allie McBeal

The Slipper Story

The Power of the Unexpected

Boston Legal

Adaptation in a Story

What makes a story worth telling?

Using Stories in Webinar

Using Stories in Ads and Social Media