Dr. J.J. Peterson serves as Chief of Teaching and Facilitation of StoryBrand, as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.
How JJ got where he got today.
What is the Storybrand framework?
JJ’s PhD on Storybrand. What were his findings?
What kinds of results have companies had from using it?
Why does it work so effectively?
JJ has a brand new book coming out with Don Miller MARKETING MADE SIMPLE. What is it all about?
Other marketing advice and suggestions
Anything surprising that came out of the research that you did?
Tips on screenwriting
Ideal time travel experience,
Alternative location, (where else would you live)
Alternative career (what else would you do)
One piece of advice you’d give to the world
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