In this episode, I talk to one of my best friends in the world, Kev Fitzsimons… on business, marketing, customer experiences and a lot of other fun stuff. He offers some great tips and we discuss how messed up the business world can be sometimes. Trust me, you will enjoy this one!!! (well at least I really did)
Kevin Fitzsimons is a multi talented legend, lead singer of the Anxiety Club and expert in UX or User Experience. I definitely recommend checking out this episode where we discuss business, marketing, value propositions, the Blue Ocean Strategy and Business Bullshit.
Business Customer Experience
User Experience Design for Businesses
Aligning Marketing and Customer Service
Catching out the Customer vs Caring
What can you do to improve customer experience?
Value Proposition Design
Blue Ocean: Functional vs Emotional Innovation
Focus on reaching YOUR audience
Optimising Social Media
Storytelling in Business
Positioning yourself as having qualities
Quick fix mentality in pop psychology
The Circle of Concern and Control
The problem with Buzzwords
Problems with Consultancy
Vision Centered Roadmap
The problem with lack of specificity and art of vagueness
Power of polarization
A Favourite movie,
Ideal time travel experience,
One piece of advice.