Season 2 Interview 3: Kev Fitzsimons on Customer Experience

In this episode, I talk to one of my best friends in the world, Kev Fitzsimons… on business, marketing, customer experiences and a lot of other fun stuff. He offers some great tips and we discuss how messed up the business world can be sometimes. Trust me, you will enjoy this one!!! (well at least I really did)

Kevin Fitzsimons is a multi talented legend, lead singer of the Anxiety Club and expert in UX or User Experience. I definitely recommend checking out this episode where we discuss business, marketing, value propositions, the Blue Ocean Strategy and Business Bullshit.

Business Customer Experience

User Experience Design for Businesses

Aligning Marketing and Customer Service

Catching out the Customer vs Caring

What can you do to improve customer experience?

Value Proposition Design

Blue Ocean: Functional vs Emotional Innovation

Focus on reaching YOUR audience

Optimising Social Media

Storytelling in Business

Positioning yourself as having qualities

Positive Quotes

Quick fix mentality in pop psychology

The Circle of Concern and Control

The problem with Buzzwords

Problems with Consultancy

Vision Centered Roadmap

The problem with lack of specificity and art of vagueness

Power of polarization

A Favourite movie,






TV series,

Desired superpower,

Ideal time travel experience,

Alternative location,

Alternative career

One piece of advice.

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