Season 2 Interview 26: Michael F. Schein on Hype and Propaganda

The interview today is with Michael F Schein, author of the Hype Handbook where we have a fascinating chat about social influence, hype and propaganda. You do9n’t want to miss this one!!!

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on January 12, 2021.

How Michael’s background led to him writing the book?

Why the term ‘hype’?
What is the difference between hype and manipulation?
Who are some of the greatest self promoters in history?
What are some of the most surprising tools that are used in building hype?
Who should read the book?
What are a couple of useful strategies that can help you build hype?

Quick fire round:

A Favourite movie,
TV series,
Desired superpower,
Ideal time travel experience,
Alternative location you would live,
Alternative career you would have
One piece of advice for the world


Hype Book List:
Author Website:
Business website:
The Hype Handbook (Amazon)
The Hype Handbook (Barnes & Noble)The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Mischief Makers, and Boundary Breakers.