Season 2 Interview 14: Nir Eyal on Indistractable and Hooked

Nir Eyal is one of the best authors in the area of professional development out there today. In this interview, I chat to Nir about his fantastic books and wonderful ideas around controlling your attention and making your products addictive.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business. Nir’s writing has been featured in The New York Times, The Harvard Business ReviewTime Magazine, and Psychology Today. In addition to blogging at,  Nir co-founded and sold two tech companies since 2003. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

Nir’s background and what he does

What started Nir on the path to write Hooked

What started Nir along the journey of Indistractable



The basic 4 part framework of Hooked explained Trigger Action Variable Reward Investment

Myths about Neurochemistry


Indistractable Book

Traction and Distraction

Main framework of Indistractable (Internal vs External Triggers)

‘Time management is pain management’


4 parts to Indistractability

Master Internal Triggers

Make time for Traction

Hack Back External Triggers

Prevent Distraction with Pacts


What is Nir working on now?

Where can people find out more about Nir?

A Favourite movie,






TV series,

Desired superpower,

Ideal time travel experience,

Alternative location you would live,

Alternative career you would have

One piece of advice for the world


Here are some other great links Nir has provided for us:

If you want to provide a link in the show notes, it’s:

Also, the schedule maker tool mentioned is here:

Summary article:

And distraction guide here:

Habits vs routines article here:



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