In this episode, I explore the power of using questions and a more consultative approach in business and how it can help you to do better and get more successful results!

Agency vs Consultant

Partner vs Vendor

Challenges with Partnering

Fixed vs Growth Mindset

Establishing

7 pillars

Trust, Authenticity, Vulnerability, not being perfect

Process not Result

Approachable

Eliciting

Understanding the Situation

Person

Company / Role / Motivation / History

Company

Values / Politics / Decision Makers / Culture

Situation

Coaching Questions

Values Questions

Customer Questions

Problem Questions

What questions are you not asking?

Engaging

The Structure of Engagement

Problem Consequence Solution Possibilities Collaborate

Stories that engage

Case Studies Ready

Language that engages

Embedding

Put everything together

Embed into organization

Help the client to make really good decisions

Delivering Insights

Collaborative Creative Process