Season 2 Ep 21: Changing people’s behaviour through nudging

Nudging is a powerful concept from the field of behavioural economics which explains how we can change a persons behaviour by the way we present choices to them. Definitely worth checking out this episode!

Richard Thaler

Cass Sunstein

Make it easy

Change environment

People

Schedule

Default effect

Rules

Reminders

Rewards

Target Behaviors

What changes can you make to your environment?

What changes make to people?

What rules?

What reminders?

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