Robert McKee Storynomics: Interview Series

Robert McKee, A Fulbright Scholar, is the most sought after screenwriting lecturer around the globe. He has dedicated the last 30 years to educating and mentoring screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors internationally. Those who have learned from McKee have called him “the Aristotle of our time” because of his insight into the substance, structure, style, and principles of the grand art of story.

Peter Jackson (writer/director THE LORD OF THE RINGS Trilogy, THE HOBBIT) has lauded him as “The Guru of Gurus.” For the writers of Pixar (creators of TOY STORY 1, 2, & 3, FINDING NEMO), McKee’s STORY Seminar is a rite of passage. Emmy Award-Winner Brian Cox also portrayed McKee in the Oscar-nominated film ADAPTATION.

McKee’s former students include over 60 Academy Award Winners, 200 Academy Award Nominees, 200 Emmy Award Winners, 1000 Emmy Award Nominees, 100 WGA (Writers Guild of America) Award Winners, 250 WGA Award Nominees, and 50 DGA (Directors Guild of America) Award Winners, 100 DGA Award Nominees.

A winner and nominee of BAFTA for his popular Channel Four series REEL SECRETS, McKee also wrote and hosted 12 episodes of BBC’s FILMWORKS series.He was profiled by Bob Simon of 60 Minutes for CBS news.

Robert and Owen talked about:

  • What is storynomics and how did it come about?
  • What are the biggest mistakes companies are making today?
  • What an actual story is? Story vs Narrative
  • The power of the word BUT in telling stories
  • The problem of Negaphobia
  • What is no longer working in the business world
  • How do you help a company to understand what kind of stories they need to tell?
  • The three types of companies out there
  • What suggestions are there for people who want to improve how they tell stories in business?
  • The benefits of the Story workshop from a business perspective.
  • The essential steps of business storytelling
  • Robert’s co-author Tom and how his company is applying the skills of Storynomics to business


The ad Robert mentioned:

Bud light middle ages.


Recommended Reading and Watching

Storynomics by Robert McKee and Tom Gerace

Story by Robert McKee

Story Seminars

Storynomics Workshop

Budweiser Commercials