Robert Cialdini, one of the world’s leading experts on Influence, returned with a brilliant new book called Presuasion. In it, Cialdini offers a seventh principle of influence and explores the power of the moment before the persuasion attempt. In this week’s the work of episode, I explore this excellent work.
Privileged moments
What’s focused on seems more important
What’s focused on seems like it’s a cause
Attractors: sexual, scary, different
Magnifiers: self relevant, unfinished, mysterious
Associations made
Physical geography and environment cues
Strategies: strong associations n created ones n if when then, reminding or questions r fatigue or too much cognitive effort
Associate with six principles
Unity: we identity of genes etc and acting together
Ethics
Moving forward with Presuasion