The Work Of

Season 2 The Work of 11: Donald Miller Vol 2 (incl JJ Peterson) Marketing Made Simple

In this episode, I explore the work of Donald Miller and JJ Peterson in terms of their new book Marketing made simple. It really is an excellent and clear example of how to apply storytelling to create your website and email marketing campaigns. Worth a read!

Season 2 The Work of 10: Donald Miller Vol 1 Building a Storybrand

Donald Miller is a New York Times Bestselling author who wrote the excellent and very clear book Building a Storybrand. This book is an excellent explanation of how to effectively use storytelling in your marketing. This week I discuss the book and this area of work from Donald.

Season 2 The Work of 9: Eric Barker and Barking up the Wrong Tree

Eric Barker’s blog is called bakadesuyo.com He specialises in exploring counter intuitive insights about success. In this episode, we examine his terrific, fun and bestselling book Barking Up the Wrong Tree.

Season 2 The Work of 8: Nir Eyal Vol 2 Indistractable

In this episode, I explore another great book by Nir Eyal… Indistractible. It explores how we can take charge of our attention and remove the problem of distraction from our lives and become indestractible.

Season 2 The Work of 7: Nir Eyal Vol 1 Hooked

The fantastic Nir Eyal is the bestselling author of two outstanding books on the psychology of attention. In this weeks episode, we explore Nir’s book HOOKED and how to create habit forming products.